The short version
This site uses Google Analytics and Google Ads tracking to understand how visitors use the site and which ads lead to enquiries. Neither is switched on until you actively accept the cookie banner shown when you first visit — if you decline, or don't respond, no tracking cookie is ever set.
Google Analytics
If accepted, Google Analytics records general, non-identifying information about your visit — which pages you looked at, roughly how you found the site, and the type of device you're using. We use this to understand which parts of the site are useful and where visitors are coming from.
Google Ads conversion tracking
If accepted, and if you arrived here by clicking one of our Google adverts, a cookie records that your later enquiry-form submission followed that ad click. This tells us which ads are actually leading to enquiries, so we don't waste money on ones that aren't working. It doesn't tell us anything about you personally beyond that.
Declining, or changing your mind
Declining the banner means neither of the above loads at all. Essential things the site needs to function at all — like remembering that you made a choice — aren't affected either way. You can review or change your choice at any time with the button below.
Manage cookie preferences